How to Check Growth of Instagram Followers: A Comprehensive Guide
In today’s digital age, Instagram has become a powerful platform for businesses, influencers, and individuals to showcase their creativity and build a strong online presence. One of the key metrics that many users track is the growth of their Instagram followers. Whether you’re a brand trying to increase your reach or a personal account looking to expand your audience, understanding how to check the growth of your Instagram followers is crucial. This article will provide you with a comprehensive guide on how to monitor your follower growth and identify areas for improvement.
1. Utilize Instagram Analytics
Instagram offers a built-in analytics tool that allows you to track various metrics, including follower growth. To access this feature, you need to have a business account. Here’s how to do it:
1. Go to your Instagram profile and tap the three lines in the top right corner to open the menu.
2. Select “Insights” from the menu.
3. Once in the Insights section, scroll down to the “Activity” tab.
4. Under the “Followers” section, you’ll find the “Followers growth” chart. This chart will show you the number of followers you’ve gained over a specific period.
5. You can also view the “New followers” section to see the demographics and interests of your new followers.
2. Use Third-Party Analytics Tools
If you’re looking for more detailed insights and a broader perspective on your follower growth, third-party analytics tools can be a valuable resource. Some popular options include:
1. Hootsuite: This platform offers comprehensive analytics for social media management, including Instagram. You can track follower growth, engagement, and more.
2. Sprout Social: Sprout Social provides in-depth analytics for various social media platforms, including Instagram. It allows you to compare follower growth across different accounts and identify trends.
3. BuzzSumo: While primarily a content research tool, BuzzSumo also offers Instagram analytics, including follower growth and engagement metrics.
3. Monitor Your Engagement
Engagement is a crucial factor in Instagram follower growth. By monitoring your engagement levels, you can identify which posts are resonating with your audience and make data-driven decisions to improve your content strategy. Here’s how to track engagement:
1. Use the built-in engagement metrics in Instagram Insights, such as likes, comments, and shares.
2. Pay attention to the engagement rate of your posts. This is calculated by dividing the total number of likes, comments, and shares by the number of followers you have at the time of posting.
3. Analyze the engagement patterns of your posts. Are certain types of content receiving more engagement? Identify these patterns and focus on creating similar content.
4. Analyze Your Content Strategy
Your content strategy plays a significant role in your Instagram follower growth. By analyzing your content, you can identify what works and what doesn’t. Here are some tips to help you analyze your content strategy:
1. Examine the types of content you post (e.g., photos, videos, carousels) and their performance.
2. Look for patterns in the times of day when your posts receive the most engagement.
3. Consider the hashtags you use and their relevance to your audience.
4. Analyze the comments and feedback on your posts to understand what your followers like and dislike.
5. Leverage Instagram Stories and Reels
Instagram Stories and Reels have become increasingly popular, and leveraging these features can help you boost your follower growth. Here’s how to make the most of them:
1. Create engaging and visually appealing Stories that encourage your followers to interact with your content.
2. Experiment with different Story features, such as polls, questions, and quizzes, to increase engagement.
3. Use Reels to showcase your creativity and share short, entertaining videos with your audience.
By following these steps and continuously monitoring your Instagram follower growth, you can make informed decisions to improve your online presence and build a stronger community. Remember that growth takes time, and it’s essential to stay patient and persistent in your efforts.
